The Organization and Development of Library Marketing Service

Author: Meshalkina Yu., Associate Professor of Social and Educational Informatics Department of the Russian State Social University, Candidate of pedagogical sciences
E-mail: yuliameshalkina@rambler.ru

Abstract: The article deals with the problem of marketing use in the practice of modern Russian libraries. The main factors responsible for the relevance of putting marketing instruments into library practice are defined. The model of a centralized marketing service of Moscow libraries, which provides monitoring information, social communication and leisure needs of the Muscovites, the development of differentiated products and services of library activities, advertising and promoting them to the user is represented in the article.

Keywords: marketing, library, monitoring, information needs, innovations.

Summary in Russian

Read the article

The site is created with financial support of Federal agency on the press and mass communications of the Russian Federation

RSL official site

Made in

Свидетельство о регистрации средства массовой информации:
Эл № ФС 77-20215 от 13 декабря 2004 года.